For this campaign, Visit Dallas and their tourism board were looking to target attendees of a major convention being held in Austin, PCMA. Dallas wrapped 3 carts that provided rides to the 8,000 attendees of the conference. They were the talk of the convention, gaining the attention and envy from every other cities Visitors Bureau and Convention Center. Dallas was able to get national exposure just by geo targeting downtown Austin using their RYDE carts, reaching the residents and CVB’s from across the country including Arizona, California, New York, and Mexico.
After a very successful campaign targeting PCMA, Visit Dallas extended their campaign to target the biggest Music, Tech and Film fest in Austin, SXSW. See video below for an awesome recap of the event!
Let’s make your brand move people.