For this campaign, CBS was looking to target the 500,000 attendees of a 2 week event, South by Southwest (SXSW). CBS wrapped 3 carts that provided free carpool rides to all attendees, courtesy of The Late Late Show with James Corden. Interior video monitors played a special compilation of segments from Carpool Karaoke to entertain guest as they cruised through downtown Austin. Drivers, along with street teams, handed out free giveaways and fun branded marketing material to passengers and people on the streets. A provided photographer tagged along each day and captured the fun of each ride!
Let’s make your brand move people.