Clif bars goal was to stand out and capture the attention of the 450,000 attendees of SXSW. Goal achieved!!! Clif Sponsored free rides during the festival and gave out over 2,267 free rides! Each rider walked away with a free Clif Bar, a branded pair of sunglasses, and a memorable experience that will stay with them long after the festival is over. For every free ride, Clif donated a dollar to Keep Austin Fed, a local charity that helps to feed the underprivileged in Austin.
Please see the Clif SXSW event recap video below.
Let’s make your brand move people.